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How to add a “Follow Me on Twitter” Button to your Facebook Profile and Fan Page

Note:  Since the publication of this article in January of 2009, Facebook has discontinued their support of FBML.  Facebook no longer allows you to add an FBML box to the left hand side of your Fan...

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Ethical standards for Social Media Marketing: Share your thoughts

As more practioners enter the field of social media marketing, consulting and branding, those who have been early adopters of these tools should step forward and contribute to the discussion on...

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Improv techniques for Social Media Marketing Success

Many of you know that I’m a theater major and spent more than ten years in New York City acting in a series of improvisational troupes including First Amendment with actor Bruce Willis, Funny Ladies...

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MVP Marketing |Low Cost Cross Platform Marketing Strategies

The Maximum Visibility Plan or MVP Strategy is my six point cross platform marketing strategy designed to bring your message and your brand to the widest possible consumer consciousness, creating the...

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Social media and the enduring challenges of business communications

From time to time, I’ll be bringing you blog posts or opinion pieces by guest experts in various fields who can offer a unique point of view on either social media, public relations, marketing,...

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